Cybercriminals generally look for personally identifiable information (PII) in data leaks. Examples of PII include credit card details and Social Security numbers. If your information falls into the hands of the wrong people, you may become a victim of identity theft.
Protected health information (PHI) is also at-risk during data leaks. Healthcare providers must protect any information relating to a patient’s past, present, or future health conditions, including physical or mental.
Other data that cybercriminals look for include:
- Analytics: Demographics, trends, behavioral data, and modeled data are some analytics that can reveal how certain people respond to certain things, giving businesses an advantage in their operations.
- Customer information: Names, addresses, contact information, card numbers, and CVV codes are some examples of customer data that companies collect that risk falling into the hands of cybercriminals.
- Company information: Trade secrets, sensitive plans, strategies, roadmaps, emails, company operations, and critical business information can leak and complicate the competition between companies.